At the helm of our organization is a team of seasoned leaders, each bringing deep industry expertise, pioneering vision, and consistent dedication to excellence. Their progressive philosophy drives our mission to redefine the lubricants landscape while staying rooted in our core values. United by a shared commitment to innovation and quality, our senior management has guided our transformation from a trusted regional lubricants provider into a forward-thinking global powerhouse in the automotive fluids and car care solutions space. With rich backgrounds in engineering, finance, operations, and strategic growth, they are the architects of our long-term success—steadfast in their pursuit of efficiency, customer-centric solutions, and performance innovation.
Together, they uphold a culture rooted in integrity, collaboration, and continuous advancement. Their leadership not only drives superior value for our customers and stakeholders but also shapes a dynamic, inclusive workplace that rewards excellence and fosters the leaders of tomorrow. Get to know the individuals steering our vision and shaping the future of automotive care.
Managing Director
Managing Director
Director - R&D
Director - R&D
Specification Head
Specification Head
Director - Global Technology Transfer
Director - Global Technology Transfer
GM - Logistics & Supply Chain
GM - Logistics & Supply Chain
Director - Operations
Director - Operations
Lead - Marketing and Communication
Lead - Marketing and Communication
VP - Middle East Region
VP - Middle East Region
GM - Middle East Region
GM - Middle East Region
GM - Africa Region
GM - Africa Region
GM, East Africa Region
GM, East Africa Region
GM - Product Application, MENA Region
GM - Product Application, MENA Region
GM - Global Partnerships
GM - Global Partnerships
GM – International Trends - Car Care Fluids
GM – International Trends - Car Care Fluids
